PR 101 – Course Summary

Course Overview:

This 60-minute Introduction to Public Relations course provides students with a foundational understanding of PR strategies, industry best practices, and the evolving role of public relations in shaping public perception. Students will explore key concepts such as media relations, crisis communication, branding, and digital PR, while gaining hands-on experience in crafting press releases, developing media pitches, and managing public messaging.

What You’ll Learn:

• The fundamentals of PR and its role in corporate, nonprofit, and entertainment industries
• How to develop and execute effective communication strategies
• The art of media relations—how to build relationships with journalists and secure press coverage
• The impact of social media and digital storytelling on modern PR
• How to craft compelling press releases, media pitches, and public statements
• Ethical considerations and best practices in public relations

Who Should Take This Course?
This course is ideal for students, entrepreneurs, content creators, and professionals looking to enhance their communication and media outreach skills. Whether you aspire to work in PR, marketing, or brand management, this course provides the essential tools to navigate today’s fast-paced media landscape.

Students will leave with practical skills, real-world insights, and a strong foundation in strategic communication—ready to build, protect, and enhance a brand’s reputation.

We will select a date for the class that works for you!

Questions? Contact me at Jess@jmcomms.net.